Dr Shivarajakumar, century star of Kannada cinema appears for a few seconds in the ‘Family’ national level short film on Corona 19 awareness to stay home stay safe.
No doubt it is a wonderful initiative and the short film is shot in the respective places of all top stars of Indian cinema. It starts off with Amitabh Bachchan searching for his ‘Kala Chashma’ and it continues with superstars of Indian cinema from different languages taking part. Finally Amitabh Bachchan telling there is no need for ‘Kala Chasma’ as he had to sit at home with Corona 19 disease spreading.
It is conceptualized and directed by Prasoon Pandey. Through this initiative, the Indian Film Industry comes together to pledge support and sustenance to over One lakh daily wage earners for a month.
Through this initiative the monthly ration of 1,00,000 households across the country will be funded. A commercial tie-up with a leading chain of hypermarkets and grocery stores in India thru digitally bar coded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation.