Ragini, Anupama and Anushree visitedBounce, Bodycraft, and YLG salons respectively, organized as part of Godrej Professional Suraksha Salon Program
Bengaluru, June 15, 2020: While salons are now open in Bengaluru, citizens are seeking assurancefor safety and hygiene measures at salons. This could impact footfalls for salon industry, which is already burdened with over two months of no business. To support the salon industry during these testing times and address concerns of the people, actressRagini Dwivedi, Anupama Gowda, and Anushreevisited Bengaluru’sBounce, Bodycraftand YLGsalon chainsrespectively. This visit was organised by Godrej Professional as part of Suraksha Salon program, aiming to support salons with safety and well-being of customers and staff along with facilitating smooth post-lockdown operations. The three actresses themselves got a haircut at Bounce, Bodycraftand YLGsalons and were impressed with the safety measures adopted.
Commenting on the support for the salon industry and her visit to Bounce salon, actress Ragini Dwivedi, said, “While people do want to visit salons, they have certain inhibitions involved as salons are high on tactile communication. I wanted to understand how the salons are implementing these measures on-ground and I was thrilled with the results. Right from my entry into the salon to the end of my appointment, salon ensured hygiene protocols are not compromised. I will urge people to visit salons without any fear and support the industry when it is needed the most.”
While allowing salons to open, Karnataka’s Department of Health & Family Welfareissued standard operating procedure which salons have to strictly abide. To boost public confidence, it is important to showcase how salons have opened up with proper safety measures in place. Ragini, Anupama and Anushree experienced hygiene measures at salons first-hand through this visit organised under Godrej Professional Suraksha Salon program. Known for its hair care, colour and styling products used by salons, Godrej Professional Suraksha Salon is helping salons in Bengaluru and many other cities get back to business and providing necessary guidance, resources and updates to salon owners.
Sharing her perspective on why she chose to visit the salon, Anupama Gowda, said, “Salon chains suffered deeply with no business for more than two months. With the lockdown being lifted, there are valid safety concerns amongst people who plan to re-visit salons. Thus, I decided to personally visited salon chains and experience safety measures instituted on-ground. I was happy to see that safety is a major priority for salons and people can be rest assured of it.”
“Although the salon chains had been severely impacted owing to the lockdown, I was really happy to see hygiene for both customers and staff becoming a topmost priority for salons now. After more than two months of lockdown, it was great to have my hair taken care of by professionals. It will be a win-win experience for salons and customers when both follow safety guidelines and adhere to the new norms mandated”, added, TV star and actress Anushree.
Godrej Professional Suraksha Salon is a nation-wide program including Bengaluru, aiming to support the salon industry as it moves to the new normal. Under the program, Godrej Professional has donated 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists. In addition, itis continuing to support salons with sanitizer & disposable kits for salon safety in a non-profit manner. The brand has curated ‘Suraksha Guidelines’, a comprehensive module on safety and hygiene, co-created with an expert with more than 25 years of experience in healthcare and hospitality sanitization.To address concerns about re-starting salon operations and avail sanitisation products on priority, a Salon Suraksha helpline is also setup under the program. This program is open for the entire fraternity and will support more than 10000 salons.
About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.