BYJU`S, the world's most valuable edtech company, has joined hands with the Kannada Superstar Sudeep Sanjeev, for a new ad campaign that highlights the increasing preference of online learning among children today. With a strong student-centric message, the new ad campaign cuts across age groups to create more awareness among parents about the evolving learning habits of students and the best way for them to learn at home.
Conceptualized and created by Spring, the ad campaign focuses on BYJU’S’ core belief that children learn better when their learning experience is personalised and immersive. In the two fun and relatable ad-films the superstar plays the host of a talk show - “BYJU’S M3 - Mane Mane Mathu”- where he discusses a common household concern - “How should children learn at home?”. In this show, children discuss their daily challenges of learning from home. They also explain their changing learning preferences to Kichcha Sudeep in a humorous way through popular dialogues from his movies.
Announcing the launch of this new ad-campaign, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “Sudeep Sanjeev is one of the most renowned superstars the industry has seen and we are thrilled to partner with him for this special campaign. The core objective of the films is to help parents, especially in Karnataka, understand and embrace the advantages of tech-enabled learning. With our new ad campaign, we want to further convey that BYJU’S is the only learning program a child needs for all their after-school learning needs. The on-going crisis has led to a substantial shift in the mindset of parents who are becoming more accepting of online learning platforms as they are witnessing its impact in real-time. With the immense popularity that Sudeep Sanjeev enjoys in the region, we are confident that we will be able to continue the momentum and address the common apprehensions that parents have about online learning solutions.”
Speaking about the partnership, actor and father Sudeep Sanjeev, said, “I am excited to be associated with BYJU’S not just as an actor but also as a parent. I firmly believe that it’s important for parents to adapt to what’s best for their children in these changing times. Tech-enabled learning can have a long-term positive impact on a child’s learning journey and eventually eliminate the need for mindless memorization and rote learning. In all these aspects, BYJU’S has transformed learning and I am truly happy to be a part of this campaign.”